• What’s the Big Deal About Thread Count, Anyway?

    by Lifeboat Admin ,


    Thread count has become such a baseline descriptive factor of towels and bedding that you may gloss over it at this point. You probably assume that it’s just a marketing ploy, first romanticized in advertisements for Egyptian cotton in order to make them sound more premium. However, this is not the case. Thread count is really a scientific term, totally measureable and governed by federal standards written specifically to define how thread count is counted.


    In essence, thread count is the quantity of threads that are woven together within a square inch of fabric. If you count lengthwise, you’re counting the warp. If you’re counting width wide, then you’re counting the weft. You need to count both the warp and the weft. So if you have 100 warp threads woven with 100 weft threads, you have a thread count of 200.


    So why is this such a marketing buzz word? The idea is that the finer the threads are that are woven together, the softer and likely more premium the fabric is. However, this isn’t always the case. Check out the research that Consumer Reports compiled. According to Consumer Reports, a thread count of 200 is fine. 400 thread count may be softer. Stick with 400. Anything higher than that will result in a much higher price tag that may not be worth it.


    Let’s put this into perspective. Take the material muslin. Muslin is a little rough, you wouldn’t necessarily describe it as silk. Muslin has a thread count of 150 (75 weft by 75 warp). General good-quality sheets are most often seen as 180 thread count, and anything above 200 has a very proficient thread count. Now you’re scratching your head and thinking, “why are there so many towels and bed linens with thread counts of 800 and upwards?” It seems absurd to think about fitting that many threads into one, single inch.


    Consumer has a simple, shorthand answer to your query. Technically, it is absurd. Many manufacturers in the market have been known to use more…creative math. It’s not necessarily a fallacy, beyond counting threads, manufacturers count specific fibers or plies that make up each thread. Example- a thread might be four fibers twisted together, so the manufacturer calls that four threads, basically quadrupling the thread count.


    This started to take off as a trend and Consumer Reports wanted to put a halt to it. In order to do so, they hired a third-party textile lab. This textile lab was responsible for counting the threads making up a queen bed sheet set that was on the market for $280 and advertised with 1200. The company hired by Consumer Reports found a paltry 416 threads per inch, about 35% of what had been advertised.


    So what’s the big deal? What does this have to do with the quality towels and linens found at Alluretex? You won’t find any fallacies here. We stand by the thread counts advertised in each of our products and know that you’ll find them soft, durable, and worth every penny.
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